I’ve been delighted to work with Louise Kirby, Operations and Personnel Manager and Zoe Montgomerie, Marketing Officer of The Deep in Hull.
We worked together on two aspects specifically. Firstly to review and develop their Access Statement document and then address website usability for disabled visitors – the first ‘point of service’ for visitors on the planning cycle leading to their visit.
The Deep understand the benefits a day out makes to a family or travelling party that includes a disabled member in that travelling group. It’s not just a moral obligation to make accessibility central to any marketing and operational strategic plan, it makes total sense to use ‘accessibility’ as a vehicle to drive forward superior customer service across the board.
So why bother putting time and effort into developing an access statement? It’s pretty frustrating when I see access statements that don’t reflect the services offered at a venue. Imagine a retailer having no product in the window display? So we worked on addressing layout, content and usability with the disabled visitor in mind.
Now potential and repeat disabled visitors have not only great facilities and service provision but relevant and easy to find information when researching this terrific attraction. As a parent carer myself, I can’t wait to visit now. And thanks to the recent work we’ve completed it won’t feel like I’m ‘taking the plunge’ when I visit The Deep!
The Deep is delighted to have had the chance to work with Visits Unlimited to update the access information available about our attraction, products and services. Spurred on by an excellent practical and insightful presentation by Visits Unlimited at VisitEngland’s Purple Pound conference, The Deep set out to review how its Access Statement could better serve our customers. Visits Unlimited helped to focus our vision and provided us with real feedback in a positive way; they clearly share our desire to improve accessibility within the tourism industry. They make the most of their specialist knowledge alongside appreciating the needs of the operator.
Louise Kirby, Operations & Personnel Manager, The Deep