Accessible Tourism a major contributor to UK.
It’s a shocking statistic for some but real nonetheless; more than one in six people in England and Wales have an ‘activity limiting’ health problem or disability.
How does that affect tourism?
£3 billion is spent a year on overnight tourism trips in England each year by visitors from within the UK and also from international visitors. The bottom line for any tourist focused business is that if you focus on, creating, enhancing your accessibility could improve your business.
Accessible tourism is being seen as not just positive business sense but also for it’s core purpose – to allow for all people to enjoy, experience and contribute to these amazing places that the UK is so enriched with.
Accessible days out, experiences, travel focused areas and other related segments provide family, an individual or care services great opportunities and will be advertised on areas such as review guide; Euan’s Guide where other families will go to as a trusted source of information to spread the word.
Ultimately, it just makes great business sense.
How can you begin to tap into creating more accessible awareness for your venue and your team?
Our training and support package on accessible tourism focuses on 4 areas:
- We support you to assess your venue and our trained assessor will provide you with ideas on how to make reasonable adjustments that can provide a huge difference to your visitors. Making changes to areas such as your facilities, building and information points will support many of your visitors.
- Our access auditor can help you complete the new Visit England Accessibility Guide to get the most of out of your marketing information and to show that you welcome all customers.
- We provide onsite training for management an the team focusing training on Customer service.
- Our training looks at ensuring your staff are disability aware and the confidence to deliver an excellent service.
- We also provide specialist communication training which is included within our package and delivered by our specialist in non verbal communication.
- We can help you cater for visitors with accessibility requirements, a market worth £12 billion (GPTS 2015).
Accessible tourism is worth your investment
Visit England have published latest research highlighting the impact disabled visitors and those with impairments contribute to the UK tourist economy. Click on the link for the data.